We are a global fashion and lifestyle electronics retailer committed to making fashion accessible to all. Via on-demand manufacturing and an agile supply chain, we minimize inventory waste, offering affordable products worldwide. With global offices, we reach consumers in 150+ countries.
Our Story
We believe fashion’s beauty should be for everyone, not just a few. Founded in 2011, we sought to resolve the trade-off fashion firms faced between diverse offerings and reduced inventory pressure/waste. We pioneered alternative processes/tech to advance fashion.
We believe fashion’s beauty should be for everyone, not just a few. Founded in 2011, we sought to resolve the trade-off fashion firms faced between diverse offerings and reduced inventory pressure/waste. We pioneered alternative processes/tech to advance fashion.
Customers are central to our model, driving growth to ~100 employees serving 150+ countries in under a decade. Our digital-first approach meets customers on mobile, online, and social media. We’re a top shopping app, engaging users via platform content and ensuring top online shopping experiences.
Making Fashion Accessible to All
Consumers no longer follow a single “fashionable” or “beautiful” standard. Clothes reflect personality, and we empower everyone to explore/express individuality. Thus, we offer vast options for all weather/occasions.
Consumers no longer follow a single “fashionable” or “beautiful” standard. Clothes reflect personality, and we empower everyone to explore/express individuality. Thus, we offer vast options for all weather/occasions.
Driving Tech Innovation
As an industry leader, we aim to modernize fashion. We use cutting-edge design/sourcing tech to keep up with demand, produce promptly, and deliver globally. Our proprietary logistics and e-commerce tech are revolutionizing fashion, benefiting manufacturers, suppliers, and consumers.
As an industry leader, we aim to modernize fashion. We use cutting-edge design/sourcing tech to keep up with demand, produce promptly, and deliver globally. Our proprietary logistics and e-commerce tech are revolutionizing fashion, benefiting manufacturers, suppliers, and consumers.
Digitally Enabled Agile Supply Chain
To meet demand, we’ve built a fully digital supply chain for fast, transparent global delivery. Proprietary software tracks sales and enables real-time communication with factories for small-batch orders. This supply chain is key to our model, allowing diverse trendy styles without excess inventory or long customer waits.
To meet demand, we’ve built a fully digital supply chain for fast, transparent global delivery. Proprietary software tracks sales and enables real-time communication with factories for small-batch orders. This supply chain is key to our model, allowing diverse trendy styles without excess inventory or long customer waits.
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